The AGC Experience

How Branding Can Make Your Competition Irrelevant

June 07, 2021 Accelerated Global Connections
The AGC Experience
How Branding Can Make Your Competition Irrelevant
Show Notes

The AGC Experience podcast features our AGC Talks speakers sharing their message in an audio podcast that you can listen to from anywhere. Listen in to our recent AGC Talks featured guest.  

Listen as as Rob Genovesi shares a motivational talk How Branding Can Make Your Competition Irrelevant with AGC. 

Most businesses struggle every day to get clients. They resort to aggressive marketing and sales tactics to keep the pipeline full, sometimes spending thousands of dollars per month to "get" more clients. 

Rob will show you how to implement the power of branding alongside your current marketing efforts to "attract" clients to you like a magnet; superfans who refer other people to you, kicking in a referral machine that creates an endless flow of clients who love you! 

Learning Objectives: 

  • Develop the power of focus to connect with your audience 
  • Learn to identify your ideal client, or "superfan" 
  • Understand how using the right messaging attracts these superfans 

Speaker Bio: 

Rob Genovesi is a branding coach. His company, Unleash My Beast Brand, helps raise the value of your business so you can charge more now and sell it for more later. 

With over 25 years as a designer, having worked in advertising, marketing and publishing, Rob launched his own company in 2015 as a website and design business. After coming to the realization that logos and websites don't actually help businesses succeed, that it's the strategy that makes them effective, he evolved his enterprise into a brand strategy company. That's when his clients really started seeing incredible results. 

They help service-based business owners such coaches, trainers and consultants who really want to differentiate themselves from their competition. 

Rob is also a husband, father of four and speaker. He hosts of his own YouTube channel, Unleash My Beast Brand, where he teaches on the power of branding. 

AGC Accelerated Global Connections is a business networking organization that helps connect business professionals globally through in person networking, motivational talks, and online social profiles. To learn more about AGC and membership in this growing organization.  Visit